✨Tough Things First

Silicon Valley's longest-serving and most consistently profitable CEO shares lessons from his entrepreneurship, leadership, management, and life experienceRay Zinn founded his semiconductor company without venture capital and ran it for 37 years, 36 of them profitably―an enviable record.He went blind weeks before his company went public, yet he led it for another 20 years.Tough Things First, the distillation of Zinn’s astonishing career as CEO of Micrel, is a comprehensive, inspirational head-to-toe training program for entrepreneurs and leaders.Zinn gives you the guidance you need to:Find your vision, set your goals, and make them happenBuild your business like you’d train your body: with heart, soul, mind, and passionMaster the psychological disciplines that will sharpen your focus and drive Create a corporate culture that engages employees and inspires confidencePut people first and push them to achieve their personal bestTackle the tough jobs today―and ensure your success tomorrow