✨The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You

A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates.Recommended!Jay Baer, founder of Convince & Convert and author of Hug Your HatersOnce upon a time, storytelling was confused with talking at people.Not anymore.Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable.Brian Solis, experience architect, digital anthropologist, best-selling authorShane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to.They're smart and they know this topic inside out (and sideways).Read their book.While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story.Promise