✨Sách - Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Wunker (US edition, paperback)

Ships from and sold by EXPERAL VN Publisher: Amacom Origin: United States (Imported) ISBN 13: 9780814438039 Condition: Brandnew Binding: paperback Pages: 224 Dimensons: 92 x 61 x 8 | 430.91 (gram) ---------------------------------------- Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They'...