✨No Filter: The Inside Story Of Instagram

No Filter: The Inside Story of ram

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times

The inside story of the how ram took over the world.

Drawing on interviews with all the key figures at ram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by ok, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how ram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. ram has remade us all in its image. This book reveals how.

One of the best books of the year according to:

The Times Fortune Financial Times Inc. Economist Newsweek

'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk

'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times

'Frier captures the power ram came to wield in society even among those who didn't use it.' Washington Post