✨Misbehaving The Making Of Behavioural Economics Paperback

Misbehaving The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that were error-prone individuals, not Spock-like automatons. Now behavioural economics