✨Whatever You Think, Think the Opposite

From Publishers Weekly Referring to his first book, Its Not How Good You Are, Its How Good You Want to Be, Arden describes himself as author of worlds bestselling book, ably demonstrating one nugget of wisdom to be found in his latest Great people have great egos maybe thats what makes them great. Otherwise, the book suggests that Arden is less a great person or a great author than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitiv